You’re pouring time, budget, and brainpower into your marketing, but is it actually working? If you can’t answer that confidently, it’s time to get friendly with two of your most powerful metrics: Return on Investment (ROI) and Cost Per Acquisition (CPA). At Stellar...
TL;DR: Not every metric tells a meaningful story. Focus on KPIs that align with your business goals, like conversions, ROI (Retur on Investment), CAC (Customer Aquiaition Cost), and engagement. These are the metrics that drive strategy, performance, and scalable...
Track smarter, not harder. TL;DR: Want to know if your marketing’s actually working? You need the right tools. From Google Analytics 4 and Search Console to heatmaps, CRMs, and SEO platforms, here’s what we recommend at Stellar Digital Media to track what matters most...
Digital marketing isn’t just about looking busy online, it’s about driving results. But with so many channels, tools, and touchpoints, how do you actually know if it’s working? Whether you're running campaigns yourself or partnering with an agency like Stellar...
In today’s digital landscape, your customers aren’t just on one platform, and neither should your marketing be. If you’re running paid ads, posting on social media, sending email campaigns, writing blogs, or investing in SEO (or ideally, all of the above), it’s not...
What Is a Digital Marketing Funnel? If you're not yet clear on what digital marketing is and why your business needs it, start here first. A digital marketing funnel maps out the step-by-step path people take before making a purchase or becoming a client. From the...
The Short answer? A successful digital marketing strategy includes clear goals, the right channels, tailored messaging, smart data use, and ongoing optimisation. But let’s break that down, because it’s not just about ticking boxes; it’s about building momentum,...
If you already have an in-house marketing or digital team, you might be wondering: Do we keep it all internal, bring in a freelancer, or partner with an agency? It’s a smart question, and one that can directly impact your growth, output, and return on investment....
"How much should I invest in digital marketing?" It’s one of the most common, and important, questions we hear at Stellar Digital Media. Whether you’re a startup trying to build awareness or an established business ready to scale, knowing how much to invest in digital...