Hiring the right digital marketer or agency is one of the most important decisions for your business. Get it right and you’ll see measurable ROI. Get it wrong and you risk wasted ad spend, poor communication, and stalled growth. So, how do you vet digital marketing...
When it comes to digital marketing, most businesses face a key question: should you hire a marketing agency, work with a freelancer, or try the do it yourself (DIY) route? Each option comes with strengths and challenges, and the right choice depends on your goals,...
Choosing the right digital marketing agency is not a decision to rush. The agency you partner with will directly influence your online visibility, lead generation, and ROI. Asking the right questions upfront helps you separate skilled marketers from those who only...
When you invest in marketing you need to know what is working and what is not. The good news is yes you can get detailed reporting on campaign performance. In fact without reporting you are essentially flying blind. At Stellar Digital Media we believe reporting should...
How Often Should You Update Ads and Campaigns? Digital advertising is not a set-and-forget exercise. Campaigns that perform well today may start to decline tomorrow if they are not monitored and refreshed. The big question is: how often should ads and campaigns be...
When you invest in digital marketing, one of the first questions you’ll want answered is: is it working? The truth is, campaign success isn’t defined by a single number. It’s measured across a mix of metrics that show performance, efficiency and return. At Stellar...
When it comes to digital marketing, the difference between a campaign that works and one that wastes budget often comes down to one thing: data. At Stellar Digital Media, we believe marketing should never be guesswork. Data allows you to see what is working, what is...
When it comes to digital marketing, two of the most important metrics for understanding return on investment are Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV). Together, they show you how much it costs to win a customer and how much revenue that...
In digital marketing, it pays to know what your competitors are doing. Tracking competitors online is not about copying them, but about learning from their strategies, spotting opportunities, and making smarter decisions for your business. At Stellar Digital Media we...