How do I appear in ChatGPT search results?

To appear in ChatGPT results, create high quality entity based content with clear schema markup and trusted backlinks. ChatGPT references sources that demonstrate expertise, credibility, and structured data alignment.

What is the difference between SEO and AEO?

SEO focuses on ranking in search engines like Google, while AEO focuses on helping AI systems like ChatGPT, Gemini, and Perplexity understand and cite your content in generated answers.

Do I need schema to appear in Gemini or Perplexity?

Yes. Schema markup helps AI engines verify facts and connect your content with trusted entities. It increases your chances of being referenced by Gemini, Perplexity, and other AI based systems.

How to Appear in ChatGPT, Gemini, and Perplexity Search Results

As AI search engines like ChatGPT, Google Gemini, and Perplexity redefine how people find information, it is no longer enough to optimise for Google alone. These AI systems pull answers directly from credible, semantically relevant sources which means your brand’s visibility now depends on answer engine optimisation, not just SEO.

Here is how your business can appear in AI generated results and future proof your visibility.

Understanding How AI Search Engines Work

AI search engines do not crawl and rank websites the same way traditional search engines do. Instead, they use large language models to understand context, summarise information, and generate conversational responses from multiple sources.

These systems including ChatGPT, Gemini, and Perplexity favour content that demonstrates

Clear topical authority
Structured data through schema markup
Contextual relationships between entities
User focused clarity rather than keyword stuffing

This is where entity based SEO and semantic search become critical.

Optimise for Entities, Not Just Keywords

If you want ChatGPT or Gemini to reference your website, you must be recognised as a trusted entity in your niche.

That means connecting your brand, services, and topics in a structured, semantic way.

How to do it

Use schema markup to define what your business does and where it operates
Create content that explicitly links entities for example, “Stellar Digital Media, a digital marketing agency in Auckland, offers SEO services and website development”
Build internal links that connect related topics naturally

Learn more in our blog Entity Based SEO Why Keywords Alone Don’t Cut It Anymore

Build Trust Through Structured Data

AI search engines rely heavily on structured data to verify facts and identify expertise.

By adding schema markup, you tell AI engines exactly who you are, what you do, and why your content is trustworthy.

Common schema types to use include

Organisation schema defines your brand name, logo, and contact info
FAQ schema improves AEO visibility and helps appear in People Also Ask
Article schema signals expertise and author credibility
LocalBusiness schema ideal for location based services

If implemented correctly, schema can boost both search visibility and AI inclusion.

Focus on Credibility and EEAT

EEAT which stands for Experience, Expertise, Authoritativeness, and Trustworthiness now applies to AI search just as much as it does to Google.

To earn visibility, make sure your content

Has a clear author and brand attribution
Includes references or data to back up claims
Uses a professional tone aligned with your brand
Builds topic depth across multiple related blogs

We create content ecosystems that position your business as an authority, helping you appear across search, AI, and conversational engines alike.

Publish Consistently and Build Topical Depth

AI systems reward consistent publishing and topic depth.
A single blog post will not make you visible in ChatGPT or Gemini, but a well structured collection will.

Plan your content in clusters. For example

Core topic SEO Services
Cluster topics

This interlinking signals authority and gives AI a strong context map for your expertise.

Submit and Validate Your Content

To help AI engines discover and trust your content

Ensure your Google Business Profile and Knowledge Graph are accurate
Use tools like Schema.org Validator and Google’s Rich Results Test
Keep sitemaps submitted via Google Search Console
Reference your business name consistently across all platforms

Consistency builds identity, which AI systems interpret as reliability.

The Future of SEO Is Conversational

The future of visibility is not about chasing rankings, it is about being referenced by AI.

By blending SEO, AEO, and SEM strategies, you create content that both ranks in Google and appears in AI search experiences.

If you want your business to appear in ChatGPT, Gemini, and Perplexity results, it is time to build content that speaks the language of AI.

Ready to optimise for the future? Explore our Digital Strategy Services or talk to our team about a custom SEO Campaign