If you’ve ever Googled a service or product and seen the first few results labelled “Ad”, you’ve already met Google Ads. Google’s powerhouse advertising platform. But what is it exactly? And how can it help your business grow?
Let’s break it down in simple, jargon-free terms.
What Is PPC?
PPC stands for Pay-Per-Click. It’s a form of online advertising where you only pay when someone clicks on your ad. Think of it like hiring a salesperson who only charges you when they bring a customer to your door.
Google Ads is the biggest PPC platform on the planet.
How Does Google Ads Work?
Here’s how it plays out:
- You choose keywords (the phrases your ideal customers are typing into Google).
- You create ads that target those searches.
- You bid on how much you’re willing to pay per click
- Google shows your ad to the right people at the right time.
- You only pay when someone clicks through to your website.
The better your ads and landing pages, the less you’ll pay per click, and the more leads you’ll get.
Why Is PPC So Powerful?
There are lots of marketing tools out there. So what makes PPC worth it?
- Immediate Results – Unlike SEO, which takes time, Google Ads delivers fast traffic. You can start seeing clicks and conversions within hours.
- Hyper-Targeted – You can choose exactly who sees your ads — by location, device, time of day, keywords, even income level.
- Fully Measurable – Every click, impression, and conversion is trackable. That means you’ll know exactly what’s working and what’s not… No guesswork.
- Scalable – Start small, scale fast. Once you find a winning ad, it’s easy to increase your budget and multiply your results.
What Can Google Ads Be Used For?
- Lead generation – (think: tradies, consultants, agencies)
- Ecommerce – (Google Shopping and remarketing = sales)
- Local service businesses – (Google Maps and local ads)
- Brand awareness – (Display and YouTube Ads)
- Re-engaging past visitors – (Retargeting = $$$)
Whether you want more calls, form submissions, or sales, Google Ads can make it happen.
Is Google Ads Right for My Business?
Probably, but only if it’s done strategically.
Here’s where most DIY PPC goes wrong:
- Wasted budget on the wrong keywords
- Poorly written ads
- No conversion tracking
- Slow, messy landing pages
That’s why businesses partner with agencies like us at Stellar Digital Media. We take care of the strategy, setup, tracking, and optimisation. So you can focus on running your business while the leads roll in.
How We Can Help You
At Stellar, we don’t just run Google Ads. We engineer high-converting PPC campaigns designed to bring in real business results.
Our PPC services include:
- Strategic keyword research
- Conversion-focused ad copywriting
- Campaign setup and ongoing optimisation
- Landing page design and development (if needed)
- Monthly reporting and insights
Whether you’re new to PPC or looking to improve your current performance, we’ll tailor a solution that suits your goals and your budget.
Ready to Launch Smarter Google Ads?
Let’s turn those clicks into customers. Contact us today to get a custom Google Ads strategy that drives real ROI.