When you invest in marketing you need to know what is working and what is not. The good news is yes you can get detailed reporting on campaign performance. In fact without reporting you are essentially flying blind. At Stellar Digital Media we believe reporting should...
How Often Should You Update Ads and Campaigns? Digital advertising is not a set-and-forget exercise. Campaigns that perform well today may start to decline tomorrow if they are not monitored and refreshed. The big question is: how often should ads and campaigns be...
When you invest in digital marketing, one of the first questions you’ll want answered is: is it working? The truth is, campaign success isn’t defined by a single number. It’s measured across a mix of metrics that show performance, efficiency and return. At Stellar...
When it comes to digital marketing, the difference between a campaign that works and one that wastes budget often comes down to one thing: data. At Stellar Digital Media, we believe marketing should never be guesswork. Data allows you to see what is working, what is...
When it comes to digital marketing, two of the most important metrics for understanding return on investment are Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV). Together, they show you how much it costs to win a customer and how much revenue that...
In digital marketing, it pays to know what your competitors are doing. Tracking competitors online is not about copying them, but about learning from their strategies, spotting opportunities, and making smarter decisions for your business. At Stellar Digital Media we...
When it comes to digital marketing, analytics is the difference between guessing and knowing. The right analytics tools give you the data you need to measure performance, optimise campaigns, and prove ROI. But with so many options available, which analytics tools...
When you're investing in digital marketing, knowing whether it is working, or not, comes down to one thing: measurement. Success without data is just guesswork. ROI (return on investment) is the yardstick that shows whether your campaigns are profitable, sustainable,...
Most businesses think a website is simply about having an online presence. But a truly powerful website is a leadngenerating machine that works for you around the clock. If your site is not converting visitors into enquiries or sales, then it's not doing its job. At...