Running paid ads such as Google Ads, Facebook Ads or LinkedIn campaigns can be a great way to grow your business, fast. But a big question often on peoples minds is ‘should I manage it myself, or get help from a digital agency?’
Let’s look at the pros, cons, and common questions to help the decision a little easier for you.
What Does a Paid Ads Agency Do?
A paid ads agency helps businesses run online ads. This includes:
- Writing the copy for the ad
- Setting up/configuration and managing the campaigns
- Targeting the right audience
- Choosing the right keywords
- Testing different versions of ads
- Tracking and improving performance
- Making sure you don’t waste money
Most agencies use tools and experience to get better results, faster, especially if you’re new to ads or short on time.
Pros of Using an Agency
- You Save Time – Learning how to use Google Ads, Facebook Ads or any of the paid channels properly takes hours (if not more), and then even more hours to keep improving them. An agency does this for you while you focus on your business.
- You Avoid Wasting Money – A poorly set up ad can blow your whole budget with zero results. Agencies know what not to do, and how to make every cent/click count.
- You Get Expert Advice – Agencies know what works in your industry, for your size, and for your goals. You don’t have to do guesswork, you get a proper strategy built from experience.
- You Stay Up to Date – Ad platforms change often. An agency keeps up with new features, rules, and strategies so you don’t have to.
- Better Reporting – Agencies give you clear reports that show what’s working and what’s not. No jargon. Just simple data you can use.
Cons of Using an Agency
- It’s an Extra Cost – Yes, agencies charge a fee, either monthly or based on your ad spend. But a good agency often saves you money by improving results and reducing waste.
- You’re Not in Full Control – If you’re someone who likes to check every ad, every day, or change things often, you may prefer to go DIY. However, most decent agencies will work closely with you and keep you in the loop.
- Not All Agencies Are Equal – Its true, not all agencies do a great job or they offer you cookie-cutter packages. That’s why it’s important to find a trusted team with real experience and local understanding (like one that knows the NZ and AU markets).
FAQs About Using a Paid Ads Agency
- How much does an agency cost? – Some charge a flat monthly fee, others charge a pwecentage of your ad spend. In Australia and NZ, it can range from $500 to $25,000/month (or more for larger accounts), depending on the work. Always ask what’s included.
- Can I still see what’s happening with my ads? – Yes! Good agencies shpuld give you regular updates and monthly reports. You’ll see how and where your budget is spent and what results you’re getting.
- Can I stop or pause if it’s not working? – Most agencies offer monthly plans, you’re not locked in forever. You can generally pause, change your plan, or give notice as needed.
What makes a good agency?
Our suggestions are to look for one that:
- Is transparent with pricing,
- Has experience with your type of business,
- Reports clearly and regularly,
- Offers real strategy, with ongoing optimisation and tweaks, not just a “set and forget”
Read more about our Paid Ads services and see where we can help you.
What if I already run ads?
That’s perfect! An agency can audit your account, find the leaks (if any), improve your targeting, and help get you a better ROI.
Our Final Thoughts
Using an agency for paid ads can save you time, reduce wasted spend, and help you get better results, faster. If you’re serious about growth but short on time or unsure where to start, working with a paid ads expert is a smart move.
You don’t need to do it alone. With the right team on your side, your ad budget works harder, and smarter for you.
Ready to grow with paid ads? Talk to a team who knows how to get results across Australia and New Zealand — and makes it easy for you to understand the numbers.