Hiring the right digital marketer or agency is one of the most important decisions for your business. Get it right and you’ll see measurable ROI. Get it wrong and you risk wasted ad spend, poor communication, and stalled growth.So, how do you vet digital marketing candidates to make sure they have the expertise, integrity, and track record to deliver results? Here’s a practical guide.
Look Beyond the Buzzwords
Anyone can throw around terms like SEO, funnels, or automation. The key is whether a candidate can explain what these mean for your business outcomes. Ask them to simplify complex ideas and give real examples. Clear explanations show real understanding.Check Their Track Record
Results speak louder than promises. Ask for case studies or reporting examples where they’ve:- Increased organic traffic through SEO services
- Delivered measurable ROI with paid advertising campaigns
- Improved conversion rates through conversion optimisation
Test for Strategic Thinking
Digital marketing is not about ticking boxes. It’s about creating strategies that connect channels together. The best candidates will ask questions about your goals, target audience, and sales funnel before suggesting tactics.If they jump straight into selling a service without understanding your business, that’s a red flag.Assess Communication and Transparency
You want a marketer who is proactive, clear, and transparent. Ask how they report results and how often. A reliable candidate will use tools like GA4 dashboards or Looker Studio reports to provide visibility into performance, not vague summaries.Ensure They Understand ROI and Cost Per Acquisition
A good digital marketer should tie all activity back to ROI and CPA. If they can’t explain how they measure success, you’ll struggle to hold them accountable.Check out our blog on tracking ROI and cost per acquisition for a deeper dive.Look for Cultural Fit
Skills and tools matter, but so does fit. Your digital partner should align with your company values and be easy to collaborate with. Long term success depends on partnership, not just technical know how.Key Takeaway
Vetting digital marketing candidates is about more than scanning a CV. Look for strategic thinkers with a proven track record, clear communication, and a focus on ROI. By taking the time to ask the right questions, you can avoid costly missteps and find a partner who drives measurable growth.FAQ Section
- Q: How do I know if a digital marketer is legit? A: Check for case studies, reporting samples, and client testimonials. Legit marketers back up their claims with data.
- Q: Should I choose an agency or a freelancer? A: Agencies often bring broader expertise, while freelancers can be cost effective for smaller projects. Read our guide on agency vs freelancer vs DIY pros and cons to compare.
- Q: What red flags should I watch for? A: Beware of marketers who guarantee rankings, refuse to share data, or avoid clear reporting.