A sales funnel is more than a diagram in a marketing deck. It is the real customer journey that happens on your website every single day. Optimising that funnel on site means reducing friction, building trust, and creating clear pathways that turn visitors into...
Fresh content is the fuel that keeps your website visible, relevant, and trusted by both search engines and potential customers. But one of the most common questions business owners ask us at Stellar Digital Media is, how often should I update website content? The...
When people talk about building a website, they often use web design and web development as if they are the same thing. While both are essential, they are very different disciplines. Understanding the difference helps businesses make informed decisions when choosing...
Website UX, or user experience, is shaped by everything that helps visitors navigate, engage, and trust your site. From speed and design to accessibility and content clarity, every detail influences whether people stay on your website, or leave it. In this guide we...
In today’s world, mobile devices are not just an alternative, they are the main way most people access the internet. If your website is not optimised for mobile, you are not only losing customers, but also losing rankings, leads, and ad performance. At Stellar Digital...
In digital marketing, it is not enough to attract clicks or generate enquiries. The real value lies in tracking engagement and following up leads to turn them into paying customers. Many businesses invest heavily in marketing but fail to measure what happens after the...
When it comes to social media and email marketing, the right tools can make or break your results. Without them, you risk wasted time, inconsistent campaigns, and poor tracking. With them, you can save hours, automate campaigns, and measure ROI more effectively. At...
Email marketing is one of the oldest digital marketing tactics, but it’s also one of the most misunderstood. With social media, AI tools, and paid advertising dominating the conversation, you might be wondering: is email marketing still relevant? The short answer is...
Video is everywhere. From the quick scroll of TikTok to professional product explainers on LinkedIn, businesses are embracing video marketing as one of the most powerful tools in their digital toolkit. But if you’re wondering “Do I really need video marketing for my...