Fresh content is the fuel that keeps your website visible, relevant, and trusted by both search engines and potential customers. But one of the most common questions business owners ask us at Stellar Digital Media is, how often should I update website content?
The short answer: regularly enough to show you are active, but strategically enough that every update serves a clear purpose.
Why updating your website content matters
Updating your website is not about chasing algorithms, it is about proving to your audience that you are active, credible, and ready to deliver value. Search engines also use freshness as a ranking factor, especially for industries where information changes quickly.
Regular updates can:
- Improve your rankings by signalling fresh and relevant content.
- Increase user engagement through timely and helpful resources.
- Boost conversions by keeping offers, case studies, and testimonials up to date.
- Build trust by showing you are current and consistent.
How often should you update?
There is no one size fits all answer, but here are some guiding principles:
Core website pages
Pages like your Home, About, and Services should be reviewed at least every 6 to 12 months. Update them sooner if your offerings, team, or positioning changes.
Blog content
Publishing 1 to 4 blogs per month is a strong baseline for most businesses. Quality beats quantity, but consistency is key. Blogs allow you to cover new trends, customer questions, and keywords that help you rank. Depending on where you are, and what your goals are will define this.
Evergreen resources
Content like FAQs, guides, and cornerstone pages should be revisited every 6 to 12 months to ensure accuracy.
Seasonal or campaign driven content
If you run promotions or seasonal offers, update your site in line with your campaign timelines. Nothing turns potential customers away faster than expired or non relevant promotions.
How to approach updates strategically
Instead of random edits, consider follow a content strategy:
- Audit regularly: Use tools like Google Analytics and Search Console to see which pages need attention.
- Update for search intent: Refresh your headings, metadata, and FAQs to match how and what people are currently searching.
- Add value, not fluff: Expand pages with new insights, case studies, or FAQs rather than just changing a sentence or two.
- Link smartly: Interlink updated content with related blogs or services to strengthen your site structure. For example, if you are updating a UX article, you might link to our post on what affects website UX.
FAQs about updating website content
- Q: Will updating old blogs help SEO?
Yes. Updating older blogs with new stats, insights, and links can give them a rankings boost. - Q: Is posting every day necessary?
Not unless you are a news site. Quality and consistency matter more than volume. - Q: What happens if I never update my website?
Over time, your rankings and credibility may drop, as search engines and users see outdated content as a sign of inactivity.
Our final thoughts
At Stellar Digital Media, we see website updates as part of a performance driven strategy, not a tick-box task. Updating your content regularly keeps you visible, relevant, and trusted, while ensuring that every page of your site is working hard to attract and convert leads.
If you are unsure where to start, consider a content audit to see which areas of your website need attention first.
Get in touch today to see how we can help you.